Link Exchanges have been used since the beginning of the internet as a way of gaining popularity in the eyes of the major search engines. This used to be the best way to gain positioning in the major search engine results for your given keywords. Your company could gain ground fairly quickly by utilizing link exchanges.

Wikipedias Definition of a link exchange:

Link Exchange (“Reciprocal Link Exchange”) is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange. Also visiting webmaster discussion boards which offer a dedicated link exchange forum where webmasters can request a link exchange be it of a certain category or open to anybody.

Link exchange has been a long time practice by website owners since the beginning of the web. In the last few years (after year 2000), this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings. This system was very accurate at gauging the importance of a website when it...